Then invest time in optimizing your NEA Professional Profile. We promise you it will be time well spent. The NEA Professional Profile is a key tool for creating favorable impressions and opinions about your business. Establishing these attitudes sets the stage for successful client acquisition and long-term retention, as well as for effective online reputation management.
Here are the top five ways to get the most out of your profile:
First, share detailed information about your firm. Don’t be bashful about listing accomplishments. If you don’t promote yourself, who will? Describe your business carefully, making sure to review markets served and products/services offered. Share all relevant educational credentials, especially those most relevant to your current activities. If you belong to professional associations, list them. And be sure to include a number of references, along with contact information.
Second, submit links to your presence on other social networks (Facebook, Twitter, YouTube, etc.). This will allow consumers to view your Profile content as well as increase positive NEA branding.
Third, import a photo of yourself. This should be of high quality and convey a professional image. Omitting the photo will prevent potential customers from connecting to you as their potential agent or advisor.
Fourth, import photos of your building, office, employees, etc. into the Gallery section. This will convey the fact that you are an established, credible business, and not a fly-by-night operation.
Fifth, share your completed Profile with exisisting and potential clients! Build your reputation with prospects by remaining transparent and providing this resource for them to conduct their own due diligence.
These enhancements won’t take long. But they will greatly accelerate the trust-building process with consumers. If you have any questions about your NEA Professional Profile, contact Member Services at (800) 282-1831 or by e-mail at firstname.lastname@example.org.