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    Ethics Center

    Our exhaustive library of resources and guidelines designed to help professionals  maintain a sterling reputation founded on trust, ethics, and best practices.

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    Reputation Management

    Beware the "Spin Cycle": How Coming Clean Builds Reputation and Trust

    By: on October 15th, 2012 • Comments: 0

    We're in the silly season of a presidential campaign, a time when campaign managers speak mistruths, half-truths, and anti-truths in order to make their candidates look good. You've seen their media interviews, right? After a debate or newsworthy event, the so-called "spin doctors" will trot out non-denial denials, non-apology apologies, and admissions of mistakes being made (but never assigning blame to real people).

    (Read More)


    Reputation Management

    Trustworthy Websites: Five Ways to Slay Suspicion Fast

    By: on September 26th, 2012 • Comments: 0

    If you spend time on the Internet, you know how dangerous a place it can be. But a report from Norton, the large Internet security firm, suggests exactly how dangerous. According to the company’s Cybercrime Report: The Human Impact, almost three-quarters (73 percent) of U.S. users have fallen victim to cybercrime. It found that nearly two-thirds (58 percent) of people who’ve been victimized say they felt angry, 51 percent annoyed, and 40 percent cheated.

    (Read More)


    Reputation Management

    Bad Internet Reputation? Fix It Now!

    By: on September 14th, 2012 • Comments: 0

    Is the Internet killing your reputation? Stop worrying and do something about it! Creating positive, neutral content about your business— or about you as an individual—can help to push down negative or false information in search engine results pages. Here are some helpful techniques to get you started.

    (Read More)


    Reputation Management

    More and Better Online Reviews: 15 Ways to Get Them Now!

    By: on September 4th, 2012 • Comments: 0

    If you own a small business, you know how important online reviews are. They can attract new customers, increase revenue, and enhance your visibility in search-engine results. On the other hand, negative reviews can repel new customers and destroy your online reputation.

    (Read More)


    Reputation Management

    Ha-Ha-HAAAAA: Phyllis Diller's Reputation Secrets

    By: on August 27th, 2012 • Comments: 0

    One of the measures of a celebrity’s reputation is what others say after the person dies. If the buzz on the Internet from critics and the public is positive, then it’s safe to conclude the celebrity had a strong reputation. If it’s negative, then his or her reputation was flawed. In reading the media commentary after Phyllis Diller’s death, one sensed that people sincerely loved and admired her. The trailblazing comic with the wild hair, frumpy dresses, and cackling laugh not only sustained a 60-year career in show business, she also created and preserved a sterling reputation despite (or perhaps because of) her quirky persona.

    (Read More)


    Reputation Management

    Agent of Chaos: Don't Let Screw-Ups Stain Your Reputation

    By: on July 23rd, 2012 • Comments: 0

    Poor Maxwell Smart, the bumbling secret agent of the 1960s TV show, “Get Smart.” He was so clumsy, naive, and foolish that he screwed up constantly. Still, he was resourceful enough to always defeat the evil spies from KAOS.

    (Read More)


    Reputation Management

    The Royal Pain: Don't Let Him Murder Your Reputation

    By: on July 23rd, 2012 • Comments: 0

    What a journey it’s been! Over the last six months, we’ve discussed how advisors kill their reputations. They become Sales Narcissists or Black Hat Tricksters or succumb to greed, disorganization, or technophobia. In this last column of the “Reputation Death” series, I’d like to talk about the most serious reputation risk of all—being a King (or Queen) of Pain.

    (Read More)


    Reputation Management

    The Obstinate Technophobe: Don't Let Her Delete Your Good Reputation

    By: on July 23rd, 2012 • Comments: 0

    When early humans discovered fire, some may have reacted with horror. Why did it produce such tear-inducing smoke? Why did it hurt to touch it? And why were its shadows so scary? But even our most change-resistant ancestors eventually accepted the benefits of having heat, light, and warm food.

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    Reputation Management

    The Black-Hat Trickster: Don't Let Him Ruin Your Good Name!

    By: on July 20th, 2012 • Comments: 0

    Have you ever hired someone to provide a service, only to discover he or she “played” you with lies or distortions? If so, you fell victim to a “black-hat trickster.” This happens to millions of consumers each year. When they find out they’ve been tricked, they post Facebook rants or complain on Internet sites such as RipoffReport.com. Result: “tricky” advisors can see their reputations vanish as quickly as magician David Copperfield dispatched the Statue of Liberty: poof!

    (Read More)


    Reputation Management

    The Shameless Narcissist: Don't Let Him Kill Your Reputation!

    By: on July 20th, 2012 • Comments: 0

    A quick way to kill your reputation is to be a shameless narcissist. No, I’m not talking about the kind of person psychiatrists study, but rather someone who’s a bit too self-absorbed for his—and the client’s—own good.

    (Read More)


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