Articles - National Ethics Association

Articles

Date: August 2018

Risk Profiling Ethics: The Importance of Doing What's Right

By: Harry J. Lew, NEA Chief Content Officer on August 8th, 2018 • Comments: 0

Would you sell clients a financial product without fully understanding their appetite for risk? If you did, you’d likely violate numerous regulations mandating that you know your customers and only provide suitable financial products based on a full understanding of their needs.

(Read More)

Want to become a force for good in business?
Then commit yourself to treating your customers right.
Taking the National Ethics Association Business Integrity Pledge is a great first step.

I will always commit myself to protect and promote the interests of my customers, and will always conduct myself in a way that reflects well on my profession.
I will be totally honest when explaining my education and business background, professional licenses, and years of industry experience.
I will be completely truthful by not exaggerating the features and benefits of my products and/or services.
I will always disclose the important features of a product, transaction, or service and disclose potential risks that may negatively affect future performance or value.
I will always consider both my customer’s current and future needs to determine the proper suitability of any recommended products or services.

I will respect the confidentiality of any information entrusted to me or obtained in the course of my business or professional activities.
I will only use sales presentations and advertising materials that are completely accurate and compliant with state and federal regulations.
I will always provide my clients with copies of all required documents that relate to the product, transaction, or service that I have recommended to them.
I will always refer my clients to a more specialized professional or firm when their needs go beyond my current license or expertise.
I will consistently educate myself as to the new laws and regulations in my industry, and I will always act in good faith toward those I serve.

Want to become a force for good in business? Then commit yourself to treating your customers right. Taking the National Ethics Association Business Integrity Pledge is a great first step.

Agree? Why not spread the word...

Want to become a force for good in business?
Then commit yourself to treating your customers right.
Taking the National Ethics Association Business Integrity Pledge is a great first step.