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    Articles

    Sales & Marketing

    Listen Up: Dishonesty is for Losers!

    By: Kim Magdalein on May 30th, 2017 • Comments: 0

    A fellow who bills himself as an industry marketing expert recently sent me an email. It was a very well put together, nice-looking offer to procure more than 200 marketing ideas. To learn them all, I had to provide him with my contact information. This guy made a critical error, from my perspective. He sent three of his marketing ideas as a teaser. Two of the three advocated dishonesty to get prospects attention. They weren’t whopping lies, just a little shy of 100 percent true.

    (Read More)


    Sales & Marketing

    Rogue Advisors on Parade: Romance, Twisting, and Ponzi in the Sun

    By: Harry J. Lew, NEA Chief Content Officer on May 22nd, 2017 • Comments: 0

    Six women looking for love instead got their heartstrings entangled with a rogue Connecticut advisor.

    (Read More)


    Sales & Marketing

    Advisor Alert: Active on Social Media? FINRA Has More Guidance for You

    By: Harry J. Lew, NEA Chief Content Officer on May 22nd, 2017 • Comments: 0

    As the number of consumers using social-media networking sites continues to grow, FINRA has provided ongoing guidance for financial advisors wanting to promote their firms online without getting into trouble.

    (Read More)


    Sales & Marketing

    Advisor Alert: FINRA to Tighten the Screws on High-Risk Brokers

    By: Harry J. Lew, NEA Chief Content Officer on May 15th, 2017 • Comments: 0

    In financial services, not only does crime generally not pay, but being a serial regulatory offender often results in tougher regulatory scrutiny. That’s according to a press release from the Financial Industry Regulatory Authority (FINRA) Board of Governors.

    (Read More)


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