Articles - National Ethics Association

Articles

Date: October 2014

Reputation Crisis? See the Big Picture, Part 1

By: Harry J. Lew, NEA Chief Content Officer on October 31st, 2014 • Comments: 0

The case of Glenn Neasham is instructive. The California financial advisor was convicted of theft for selling an annuity to an 83-year-old woman who later was diagnosed with dementia. Although an appellate court eventually overturned his conviction and California’s Supreme Court upheld the reversal, Neasham’s reputation suffered incalculable harm.

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Reputation Management

Yelp Help Part 2: How to Start Pain Free

By: Harry J. Lew, NEA Chief Content Officer on October 24th, 2014 • Comments: 0

In a prior article, we wrote about the “perfect storm” of consumer preferences, technology advances, and regulatory enabling that will unleash an online flood of financial business professional reviews. If this got your attention, you may want to try your hand at Yelp.

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Want to become a force for good in business?
Then commit yourself to treating your customers right.
Taking the National Ethics Association Business Integrity Pledge is a great first step.

I will always commit myself to protect and promote the interests of my customers, and will always conduct myself in a way that reflects well on my profession.
I will be totally honest when explaining my education and business background, professional licenses, and years of industry experience.
I will be completely truthful by not exaggerating the features and benefits of my products and/or services.
I will always disclose the important features of a product, transaction, or service and disclose potential risks that may negatively affect future performance or value.
I will always consider both my customer’s current and future needs to determine the proper suitability of any recommended products or services.

I will respect the confidentiality of any information entrusted to me or obtained in the course of my business or professional activities.
I will only use sales presentations and advertising materials that are completely accurate and compliant with state and federal regulations.
I will always provide my clients with copies of all required documents that relate to the product, transaction, or service that I have recommended to them.
I will always refer my clients to a more specialized professional or firm when their needs go beyond my current license or expertise.
I will consistently educate myself as to the new laws and regulations in my industry, and I will always act in good faith toward those I serve.

Want to become a force for good in business? Then commit yourself to treating your customers right. Taking the National Ethics Association Business Integrity Pledge is a great first step.

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Want to become a force for good in business?
Then commit yourself to treating your customers right.
Taking the National Ethics Association Business Integrity Pledge is a great first step.