Your Online Profile is the heart of your membership. It accomplishes two things. First, it shows prospective customers that you have nothing to hide, and second, it gives them the information they need to make a confident buying decision. However, to be effective, your Profile must be accurate, complete, and polished. Then you must encourage consumers to view it.
If you’re a financial advisor, you’ve no doubt read a compliance manual or three in your time. These documents are typically rule-driven, which means they can be long and dense to work with. The good news: You can also lower your errors-and-omissions insurance risk by adopting ethical values and business practices. This article (Part 1) provides 20 quick pointers for doing just that. Watch for Parts 2 and 3 in our E&O HQ in the coming weeks.
When you entered the business, did you ever think clients would hire advisors on the basis of a CARFAX-like profile? Amazingly, it’s happening now. Are you ready?