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    Articles

    Sales & Marketing

    How to Create a Strong Ethics.net Profile

    By: Harry J. Lew, NEA Chief Content Officer on February 18th, 2014 • Comments: 0

    Your Online Profile is the heart of your membership. It accomplishes two things. First, it shows prospective customers that you have nothing to hide, and second, it gives them the information they need to make a confident buying decision. However, to be effective, your Profile must be accurate, complete, and polished. Then you must encourage consumers to view it.

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    Buy Smart

    Top 20 Ways to Lower Your E&O Risk in 2014

    By: Harry J. Lew, NEA Chief Content Officer on February 18th, 2014 • Comments: 0

    If you’re a financial advisor, you’ve no doubt read a compliance manual or three in your time. These documents are typically rule-driven, which means they can be long and dense to work with. The good news: You can also lower your errors-and-omissions insurance risk by adopting ethical values and business practices. This article (Part 1) provides 20 quick pointers for doing just that. Watch for Parts 2 and 3 in our E&O HQ in the coming weeks.

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    Sales & Marketing

    Share or Shut Down: The New Age of Transparency

    By: Harry J. Lew, NEA Chief Content Officer on February 7th, 2014 • Comments: 0

    When you entered the business, did you ever think clients would hire advisors on the basis of a CARFAX-like profile? Amazingly, it’s happening now. Are you ready?

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    Taking the National Ethics Association Business Integrity Pledge is a great first step.