Articles - National Ethics Association

Articles

Date: October 2013

Partner with Care: Avoid Weak Links to Prevent Legal Problems

By: Harry J. Lew, NEA Chief Content Officer on October 25th, 2013 • Comments: 0

A business is only as strong as its weakest partner. If any one element is incompetent or unethical, the entire enterprise can topple, smashing everyone’s reputation and creating potential legal problems.

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Business Ethics

Ethical Moments of Truth: Will You Rise to the Occasion?

By: Harry J. Lew, NEA Chief Content Officer on October 15th, 2013 • Comments: 0

Have you or your employees ever faced an angry customer? Then you’ll recognize the interaction as a “moment of truth” in the customer’s relationship with your company. If you resolved the person’s complaint, you’d likely retain the customer long term. But if you didn’t, the person might not only defect, but also bad mouth you to friends and colleagues, not to mention write nasty reviews on the Internet.

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Want to become a force for good in business?
Then commit yourself to treating your customers right.
Taking the National Ethics Association Business Integrity Pledge is a great first step.

I will always commit myself to protect and promote the interests of my customers, and will always conduct myself in a way that reflects well on my profession.
I will be totally honest when explaining my education and business background, professional licenses, and years of industry experience.
I will be completely truthful by not exaggerating the features and benefits of my products and/or services.
I will always disclose the important features of a product, transaction, or service and disclose potential risks that may negatively affect future performance or value.
I will always consider both my customer’s current and future needs to determine the proper suitability of any recommended products or services.

I will respect the confidentiality of any information entrusted to me or obtained in the course of my business or professional activities.
I will only use sales presentations and advertising materials that are completely accurate and compliant with state and federal regulations.
I will always provide my clients with copies of all required documents that relate to the product, transaction, or service that I have recommended to them.
I will always refer my clients to a more specialized professional or firm when their needs go beyond my current license or expertise.
I will consistently educate myself as to the new laws and regulations in my industry, and I will always act in good faith toward those I serve.

Want to become a force for good in business? Then commit yourself to treating your customers right. Taking the National Ethics Association Business Integrity Pledge is a great first step.

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Want to become a force for good in business?
Then commit yourself to treating your customers right.
Taking the National Ethics Association Business Integrity Pledge is a great first step.