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    Articles

    Sales & Marketing

    Exaggerated Expertise: The Perils of Faking It

    By: Harry J. Lew, NEA Chief Content Officer on September 26th, 2013 • Comments: 0

    It’s been said that the only place people reach their full potential is on their resumes. In fact, business professionals have been stretching the truth since the first resume came off a typewriter. But that doesn’t make it right.

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    Business Ethics

    The Ties That Blind: 10 Ways to Ethically Hire Family Members

    By: Harry J. Lew, NEA Chief Content Officer on September 16th, 2013 • Comments: 0

    Nepotism isn’t the sole province of large corporations and sprawling government bureaucracies. Another form is common among U.S. small business, which account for 90 percent of all business and 64 percent of gross domestic product.

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    Business Ethics

    Stalled Proposals? Use Regulator Check to Spark Sales

    By: Harry J. Lew, NEA Chief Content Officer on September 10th, 2013 • Comments: 0

    Have you ever had a proposal or sale get “stalled”? This can happen when a prospect understands what you’re recommending, but still doesn’t trust you. So rather than talk more about your product or service, you need to reassure the person you are trustworthy. How? By using three magic words: “check me out.”

    (Read More)


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