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    How to Right a Wrong

    By: National Ethics Association on March 30th, 2013 • Comments: 0

    Most companies want to make you happy so you’ll come back and recommend them to your friends. But when you find a company that’s not making the grade, how do you resolve the problem?

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    Sales & Marketing

    Online Advertisers: How FTC's New Rules Affect You

    By: Harry J. Lew, NEA Chief Content Officer on March 26th, 2013 • Comments: 0

    It may seem that online advertising is like the Wild West: anything goes as long as you don’t caught. However, since 2000, the U. S. Federal Trade Commission has applied the same standard to online advertising that it has to offline promotion: Namely, that businesses must describe their products truthfully and make sure their customers understand what they’re paying for. It viewed deception as being illegal regardless of whether companies perpetrated it in a bricks-and-mortar store or on the Internet.

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    Buy Smart

    Be Careful When Buying Service Contracts and Extended Warranties

    By: National Ethics Association on March 22nd, 2013 • Comments: 0

    Service contracts or “extended warranties” can add hundreds to your purchase price and are rarely worth the cost. Some duplicate warranty coverage you get automatically from a manufacturer or dealer. Ask these questions before you agree to one of these contracts.

    (Read More)

    Free Resources

    Free Housing Resources

    By: Harry J. Lew, NEA Chief Content Officer on March 20th, 2013 • Comments: 0

    Make the most of your housing investment. These resources will show you how.

    (Read More)

    Avoid Scams

    Beware Mortgage Assistance Relief Scams

    By: National Ethics Association on March 19th, 2013 • Comments: 0

    The possibility of losing your home to foreclosure can be terrifying. The reality that scam artists are preying on desperate homeowners is equally frightening. Many companies say they can get a change to your loan that will reduce your monthly mortgage payment or take other steps to save your home. Some claim that nearly all their customers get successful results and even offer a money-back guarantee. Others say they're affiliated with the government or your lender and still others promise the help of attorneys or real estate experts.

    (Read More)

    Customer Service

    Go the Extra Mile: Your Reputation Will Thank You

    By: Harry J. Lew, NEA Chief Content Officer on March 14th, 2013 • Comments: 0

    We all give lip service to the concept of “going the extra mile” (GEM). But when time or budgets are short, it’s easy to do business as usual, delivering the products and services our customers merely expect to receive. This is bad news for the customer, of course. But it’s also good news for companies that figure out how to provide sustained levels of GEM.

    (Read More)

    Free Resources

    Free Money Management Resources

    By: National Ethics Association on March 7th, 2013 • Comments: 0

    Take control of your finances. These resources will show you how.

    (Read More)

    Buy Smart

    Tips for Protecting Yourself Before You Buy

    By: National Ethics Association on March 6th, 2013 • Comments: 0

    To avoid problems and make better decisions, use this checklist before you make a purchase.

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    Taking the National Ethics Association Business Integrity Pledge is a great first step.