It may seem that online advertising is like the Wild West: anything goes as long as you don’t caught. However, since 2000, the U. S. Federal Trade Commission has applied the same standard to online advertising that it has to offline promotion: Namely, that businesses must describe their products truthfully and make sure their customers understand what they’re paying for. It viewed deception as being illegal regardless of whether companies perpetrated it in a bricks-and-mortar store or on the Internet.
Service contracts or “extended warranties” can add hundreds to your purchase price and are rarely worth the cost. Some duplicate warranty coverage you get automatically from a manufacturer or dealer. Ask these questions before you agree to one of these contracts.
The possibility of losing your home to foreclosure can be terrifying. The reality that scam artists are preying on desperate homeowners is equally frightening. Many companies say they can get a change to your loan that will reduce your monthly mortgage payment or take other steps to save your home. Some claim that nearly all their customers get successful results and even offer a money-back guarantee. Others say they're affiliated with the government or your lender and still others promise the help of attorneys or real estate experts.
We all give lip service to the concept of “going the extra mile” (GEM). But when time or budgets are short, it’s easy to do business as usual, delivering the products and services our customers merely expect to receive. This is bad news for the customer, of course. But it’s also good news for companies that figure out how to provide sustained levels of GEM.