As a small business owner, you’ve no doubt made your fair share of mistakes. And hopefully you apologized to your customer(s) afterward and promised to make things right. But there’s a big difference between a perfunctory apology and a really strong one, especially when you're apologizing in writing. A weak apology won't help your cause much and may, in fact, anger the customer even more. But a strong one will repair the damage, retain the customer, and ultimately grow your company's brand.
You could lose your home and your money if you borrow from unscrupulous lenders who offer you a high-cost loan based on the equity you have in your home. Certain lenders target homeowners who are elderly or who have low incomes or credit problems — and then try to take advantage of them by using deceptive practices.
The rules of small-business communications have changed. Today companies can easily engage with consumers on social media such as Facebook and Twitter. And consumers can talk back to companies—and to fellow consumers—on those same channels. You can no longer hope to control marketplace conversations; the best you can do is engage with people in good faith so that your point of view is heard. Being transparent is the way to make this happen.