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    Articles

    Sales & Marketing

    Listen Up: Dishonesty is for Losers!

    By: Kim Magdalein on May 30th, 2017 • Comments: 0

    A fellow who bills himself as an industry marketing expert recently sent me an email. It was a very well put together, nice-looking offer to procure more than 200 marketing ideas. To learn them all, I had to provide him with my contact information. This guy made a critical error, from my perspective. He sent three of his marketing ideas as a teaser. Two of the three advocated dishonesty to get prospects attention. They weren’t whopping lies, just a little shy of 100 percent true.

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