About Us

Since 2001, the National Ethics Association (NEA) has helped business professionals build their businesses on a foundation of trust, ethics and best practices. The Association is committed to helping businesses service their customers with knowledge and integrity by providing educational resources and content encouraging and promoting ethics in business and beyond. NEA is also devoted to aiding consumers with the increasingly complex task of conducting due diligence on business professionals. This results in greater peace of mind for skeptical consumers and also rewards those worthy of their trust. 


Japheth S. Smellie, Executive Director

Japheth is responsible for the day-to-day operations of the company and has led the operations and strategic development of the NEA on behalf of its ownership since 2010. Prior to NEA, Japheth acquired over 11 years of experience managing company personnel and business operations. Since joining the NEA team, he has successfully spearheaded numerous improvements in process and procedure leading to a more streamlined and enjoyable experience for members and employees. He has also successfully negotiated strategic partnerships with several other companies, thereby adding to the array of benefits provided to association members.

Assembling and managing a team of innovative, driven and dynamic individuals has enabled the association to make several major improvements to its membership and website resulting in an ever increasing community of ethics-minded professionals.  


Stacia M. Fiore, Vice President of Marketing

Stacia has led the Marketing department of the NEA since 2011 and brings with her over 25 years of strategic development, creative direction, project management, media planning, and online marketing in various industries from B2C to B2B.  Reporting directly to the President, Stacia helps create the plans that drive traffic to our websites as well as ensure the customer experience is seamless and informative.

Stacia manages agency partners and oversees all aspects of NEA’s media programs. Working closely with web designers and developers, she helps to maintain tech integration with various NEA insurance partners through product launches as well as daily, ongoing interactions to optimize the online customer experience.

Stacia manages a team of talented professionals in the marketing department, keeping each individual focused on their strengths and aligned with company goals.  While insurance and membership sales are highly competitive in the online and offline arena, Stacia helps keep the NEA and EOforLess.com positioned as the pioneer brands that they are and constantly ensures the brands maintain the highest position in the industry.


Harry J. Lew, Chief Content Officer

Harry has managed all aspects of NEA’s content planning and development since 2005. In this capacity, he helps the Association publish robust information that meets the needs of its members, especially in the areas of ethics and compliance. He also creates content for NEA’s EOforLess affiliate, helping customers buy and keep affordable E&O insurance.

Since entering the financial services industry in 1980, he has consulted with—and written for —several dozen insurers, as well as for a variety of professional associations, consulting firms, marketing organizations, and trade and consumer publications. His specialty is developing content-rich marketing resources that help financial firms become strong competitors in their industry segments.


Mindy M. Moody, Member Services Manager

Mindy Moody has worked within the National Ethics Association Member Services department since 2010. She has over 18 years of customer service and management related experience. With this experience Mindy has played an integral role in implementing new process and procedure to help enhance the overall experience for our members.

As the Member Services Manager, Mindy has helped train and develop the Member Services department to include incredibly talented, dynamic and determined individuals. Mindy regularly collaborates with the Marketing department as well as the President to ensure that our members are receiving the best possible experience and that department personnel continue to grow as the company does.  


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