About Us

Since 2001, the National Ethics Association (NEA) has helped business professionals build their businesses on a foundation of trust, ethics and best practices. The Association is committed to helping businesses service their customers with knowledge and integrity by providing educational resources and content encouraging and promoting ethics in business and beyond. NEA is also devoted to aiding consumers with the increasingly complex task of conducting due diligence on business professionals. This results in greater peace of mind for skeptical consumers and also rewards those worthy of their trust. 


Steven R. McCarty, Co-founder 

Steve has been working in the insurance and financial services industry for over 25 years. He has also been a regular contributor to various industry publications, including LifeHealthPro.com, an industry leading online resource for life and health insurance advisors. This background helped lay the foundation for building the National Ethics Association with long-time business partner, Jeff Kopitz.


Jeffrey S. Kopitz, Co-founder

Jeff carries a strong background in the insurance and financial services industry, having served as an independent financial manager since 1999. He co-hosted the San Diego Money radio program for some time, which provided listeners with valuable investment resources. This desire to be a resource for both the professional and the client helped pave the way for creating the National Ethics Association.


McCarty & Kopitz

The shared ideals, both in business and in life, have been the recipe for success over the years for McCarty and Kopitz. Doing the right thing has been a creed they’ve lived by, and now promote to their association members. The trusted relationships both Jeff and Steve have established along the way, coupled with their own valuable experience within the industry over the years, have enabled the NEA to establish a well-respected position in the marketplace.


Japheth S. Smellie, President & Chief Operating Officer

Japheth is responsible for the day-to-day operations of the company and has led the operations and strategic development of the NEA on behalf of its ownership since 2010. Prior to NEA, Japheth acquired over 14 years of experience managing company personnel and business operations. Since joining the NEA team, he has successfully spearheaded numerous improvements in process and procedure leading to a more streamlined and enjoyable experience for members and employees. He has also successfully negotiated strategic partnerships with several other companies, thereby adding to the array of benefits provided to association members.

Assembling and managing a team of innovative, driven and dynamic individuals has enabled the association to make several major improvements to its membership and website resulting in an ever increasing community of ethics-minded professionals.  


Stacia M. Fiore, Vice President of Marketing

Stacia has led the Marketing department of the NEA since 2011 and brings with her over 25 years of strategic development, creative direction, project management, media planning, and online marketing in various industries from B2C to B2B.  Reporting directly to the President, Stacia helps create the plans that drive traffic to our websites as well as ensure the customer experience is seamless and informative.

Stacia manages agency partners and oversees all aspects of NEA’s media programs. Working closely with web designers and developers, she helps to maintain tech integration with various NEA insurance partners through product launches as well as daily, ongoing interactions to optimize the online customer experience.

Stacia manages a team of talented professionals in the marketing department, keeping each individual focused on their strengths and aligned with company goals.  While insurance and membership sales are highly competitive in the online and offline arena, Stacia helps keep the NEA and EOforLess.com positioned as the pioneer brands that they are and constantly ensures the brands maintain the highest position in the industry.


Mindy M. Moody, Member Services Manager

Mindy Moody has worked within the National Ethics Association Member Services department since 2010. She has over 18 years of customer service and management related experience. With this experience Mindy has played an integral role in implementing new process and procedure to help enhance the overall experience for our members.

As the Member Services Manager, Mindy has helped train and develop the Member Services department to include incredibly talented, dynamic and determined individuals. Mindy regularly collaborates with the Marketing department as well as the President to ensure that our members are receiving the best possible experience and that department personnel continue to grow as the company does.  


Company Timeline