Welcome to the political season . . . a time of countless local, state, and national elections. It’s also a time when politicians make promises they will never keep. What else is new? As the noted Finnish architect Eliel Saarinen once said, “Promises and pie crusts are made to be broken.”
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Latest Content
- Good Deeds Build Great Businesses
- Kept Promises Make Great Reputations
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- Should You Leverage Your Ethics in Marketing? Part 1
- Five Benefits of Ethical Leadership
- The Case for Suitability: It's Time!
- Bye-Bye Yahoo CEO: The Ethics of Resume Fraud
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- No Excuses
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Business Ethics Reputation Management Credibility through Ethical Business Practices Transparent Marketing Reputation Marketing Ethics in Small Business Reputation Branding Ethics and Compliance Guidelines Errors and Omissions Insurance Sales and Marketing Techniques Credibility Marketing Online Reputation Management Ethical Marketing Practices Customer Relations Compliance Marketing Tips for Financial Advisors Ethics in Sales and Marketing Ethical Business Practice Errors and Omissions Prevention Strategies
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- Credibility Marketing (1)
- Credibility through Ethical Business Practices (5)
- Customer Relations (1)
- Errors and Omissions Insurance (1)
- Errors and Omissions Prevention Strategies (3)
- Ethical Business Practice (17)
- Ethical Marketing Practices (13)
- Ethics and Compliance Guidelines (3)
- Ethics in Sales and Marketing (12)
- Ethics in Small Business (7)
- Marketing Tips for Financial Advisors (4)
- Online Reputation Management (1)
- Reputation Branding (1)
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Content Archive
Business Ethics
How to Preserve Your “Full Faith and Credit”
National Ethics Association - Wednesday, September 21, 2011
As we write this column, the news is full of dire articles about the impending U.S. default on its loan obligations. The great debate over our budget has us musing about the meaning of the term “full faith and credit” . . . especially how it relates to the ethics of selling in today’s business climate. Read more...
Excuses Are Poison: Don’t Make Them!
National Ethics Association - Thursday, April 21, 2011
Have you ever forgotten to do something—or did the wrong thing—and needed a way out? We’d like to believe that most people in the wrong respond by doing right. They own up to their mistakes, apologize, and try not to repeat it. But that was before the Alibi Network, an Illinois company that provides excuses for a fee. Read more...
Locked Lips: Your “Top Secret” Marketing Opportunity
National Ethics Association - Thursday, March 24, 2011
Psst, can you keep a secret? If so, you may be one of the few people left who can.
Consider these trends:
1. There’s the Wikileaks phenomenon, in which a so-called non-profit releases government documents by the truckload, unmindful of collateral damage to diplomats, soldiers, and non-governmental organization (NGO) staff.
2. We have celebrities and former politicians publishing “kiss-and-tell” books and tweeting on Twitter, savaging former colleagues to generate buzz and cash. Read more...
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